NixFile UTM Link BuilderUTM Link Builder

With NixFile's UTM link builder, turn your advertising URLs into trackable links and gain a clearer understanding of your marketing campaign performance. Whether you promote your business on Instagram, Telegram, through SMS, paid ads, email marketing, or other digital channels, UTM links help you identify the sources, mediums, and campaigns that bring visitors to your website.

In addition to creating UTM links, NixFile offers useful features such as generating custom QR codes, choosing custom link names, setting expiration dates, customizing link previews, and protecting links with passwords. You can create and personalize your campaign links, then prepare them for sharing across different channels.

What Is a UTM Link and What Is It Used For?

UTM stands for Urchin Tracking Module. It refers to a set of parameters that can be added to a URL to help website analytics tools identify where visitors come from and collect information about advertising campaigns.

In simple terms, when you share a regular link across several different platforms, it can be difficult to determine which advertisement or channel brought each visitor to your website. By adding UTM parameters to your link, you can gain more insight into how visitors arrive at your website through tools such as Google Analytics 4.

For example, imagine an online store promoting its products on Instagram, Telegram, and through SMS advertising. By creating a separate UTM link for each platform, you can evaluate the performance of each channel and compare the results of your campaigns.

This makes it easier to identify which channels generate more visits and which campaigns are more successful at attracting an audience.

What Are the Different UTM Parameters?

A UTM link consists of a destination URL and tracking parameters. Each parameter has a specific purpose and records different information about your advertising campaign.

Campaign Source (utm_source)

This parameter identifies the source from which visitors arrive at your website. Examples include Google, Instagram, Telegram, WhatsApp, Bale, and Eitaa. If you share your advertising link on Instagram, you can set this parameter to instagram.

2. Campaign Medium (utm_medium)

This parameter identifies the type of medium or marketing method through which a visitor reaches your website.

Common values include:

• social
• cpc
• email
• banner
• referral

For example, if your advertisement is displayed as a banner, you can use banner as the value for this parameter.

3. Campaign Name (utm_campaign)

Use this parameter to give your advertising campaign a name so that its performance can be identified in analytics reports. Examples include: summer_sale, black_friday, new_product, and nowruz_campaign. It is best to use a consistent, clearly defined name for each campaign to keep your analytics data organized.

4. Campaign Term (utm_term)

This parameter is used to specify keywords associated with your advertisements, particularly paid search campaigns. For example, if you run an advertising campaign targeting the keyword "buy mobile phone," you can enter that phrase as the value of utm_term.

5. Campaign Content (utm_content)

This parameter helps distinguish between different versions of advertisements or links used within the same campaign. For example, if you have two different advertising banners in one campaign, you can assign a separate value to each:

• banner_top
• banner_bottom
• text_link
• button_cta

This allows you to compare the performance of different advertising variations.

How to Create a UTM Link with NixFile

Creating a UTM link with NixFile is straightforward. You can prepare your campaign URL in just a few steps.

First, enter the URL of the page you want visitors to reach in the destination URL field.

• Specify your campaign source, medium, and name.
• If needed, add the campaign keyword and content to your link as well.
• Once you have entered the required information, generate your UTM link and get it ready to use in your advertising campaign.
• If needed, use NixFile's customization features to create a QR code, choose a custom link name, set an expiration date, customize the preview, or add password protection.

That's all it takes to create separate, trackable links for your different advertising campaigns.

Special Features for Creating and Managing UTM Links with NixFile

NixFile is more than just a UTM link generator. Its additional features help you manage and customize your campaign links according to your advertising needs.

Create a Custom QR Code for Your UTM Link: With the custom QR code feature, you can turn your campaign link into a scannable code. This is useful for outdoor advertising, posters, brochures, business cards, product packaging, and physical stores. By placing a QR code in printed advertisements, visitors can scan it to reach your destination page, while the campaign information is retained through the UTM parameters in the link.

• Create UTM links with custom names
• Manage UTM link expiration dates
• Customize UTM link previews
• Protect UTM links with passwords

Why Use NixFile to Create UTM Links?

Organized, trackable links are essential for managing digital marketing campaigns. However, link management should go beyond simply adding a few UTM parameters. By combining UTM link generation with link management features, NixFile makes it possible to create links that are both trackable and customizable. With this tool, you can:

• Create separate UTM links for different advertisements.
• Identify traffic sources and advertising mediums.
• Choose custom names for your campaign links.
• Generate custom QR codes for printed advertisements.
• Manage the validity period of your advertising links.
• Customize your link previews.
• Control access to your link destinations with passwords.

Whether you manage an online store, work in digital marketing, or are responsible for running a business's advertising campaigns, NixFile's UTM link builder helps you prepare your advertising links in a more organized and professional way.

Create Your Advertising Campaign's UTM Link Now

To evaluate your advertising performance, you first need to know how visitors arrive at your website. Create UTM links with NixFile to turn your advertising URLs into trackable links, then review your campaign data in analytics tools such as Google Analytics 4.

You can also use features such as QR code generation, custom links, expiration management, customized previews, and password protection to gain greater control over your advertising links.